Emma is one of the foremost female creative leaders with a proven track record of innovative, multi award winning work across all disciplines, both personally and as a CCO.

As well as being one of the most lauded women creative directors of her generation, Emma also has a long list of major new business wins to her name, helping the agencies she has worked for top the new business rankings and earn Agency of the Year for many years running.

Her career has spanned brand advertising, customer experience and digital creativity. Having such a wide-ranging knowledge base enables Emma to ‘connect the dots’ and respond agnostically to all manner of business problems with effective and future facing creative solutions.

She believes in the power of creativity to change the world for the better by changing behaviour, changing business and changing how we treat each other and the planet.

“Emma is a powerful, inventive thinker – perfect for the ambition of doing diverse
connected work. If you look at what she’s done, it’s clear she is no garden variety
creative. ”

— Nick Law. Global Lead. Design and Creative Tech. Accenture Interactive.

“We worked with Emma early on when we were still really figuring out who we were
and who we wanted to be. I have to say, her thoughtful insights have stayed with me
and in many ways have helped define the approach we took to the Dishoom brand
and business that we have since built. Emma really gets it, and she is ace.”

— Shamil Thakrar. Founder of Dishoom.

“Emma has a unique ability to create the most elegant of ideas – ideas that combine the beauty in their simplicity with real world behaviour change.”

— Jez Groom, Founder Cowry Consulting. Behavioural Science and Nudge Theory.

“Emma was, without a doubt, one of the most valued Creative Directors I have worked with. She brings with her a big creative talent, empathy, insight, and wisdom, providing inspirational leadership for all those working with her in developing - and executing - ideas, across multiple markets and cultures. She has a particular skill and understanding of the ever changing digital landscape, and sets the highest of standards in her creative ambitions for the work.”

— Mel White. Former Global Managing Director, Personal Care, Kimberley Clark.