Magic of flying

  • Client: British Airways

We wanted to raise awareness of the breadth of destinations offered by British Airways, their new routes and frequency of flights.

We built the world’s first billboards that reacted to BA planes flying overhead. Using an ADSB antenna, we read every aircraft’s transponder data within 200km. The ads not only displayed the flight number, but also where the plane was flying from. Dynamic retail messaging was matched to each route too.


Cannes Grand Prix, Cannes Lions, D&AD Yellow Pencils, One Show Award, Clio Awards, London International Award, Webby Award, Creative Circle, DMA'S, Creative Out of Home Award, Digtial Out of Home Award, BIMA Award, Lovie Award, Campaign Big Award, Creative Review Annual.