Digital OOH

What started as a rectangle of paper posted up on a wall is now full of mad possibilities thanks to data and technology. Posters are possibly my favourite media because they can be so much fun. Now that media has split into zillions of channels and platforms, out of home has the scale and power to create a real OOH! from the crowd.

MAGIC OF FLYING

BRITISH AIRWAYS

The first billboards to read flight data directly from planes flying overhead. And a first for media buying in time slots too. This campaign gave British Airways a huge spike in awareness globally as well as helping them achieve their most successful sale ever. It also completely changed the way the industry used digital outdoor.

AWARDS

Cannes Grand Prix, 8 Cannes Lions, 2 D&AD Yellow Pencils, One Show, Clios, London International, Webbys, Creative Circle, DMA'S, BIMA, Lovie, Campaign Big, Creative Review Annual. 

LOOKING FOR YOU

BATTERSEA DOGS AND CATS HOME

A campaign that actively targeted dog lovers and, with the aid of some smart technology, served up an emotive campaign exclusively to them.

AWARDS

Cannes Lion, D&AD, Creative Circle, DMA's, One Show, Webby Award, Lovies, Clio Award, London International Award, DMA Echo's, Creative Out of Home

taste. the exhibition

freggo

Instead of handing out samples of ice cream on a busy street corner, we created a 21st Century sampling campaign. Using digital artist, Andrew Shoben, we visualised peoples taste and created an art exhibition in a gallery.

AWARDS

DMAs, Campaign Big

T5

IBM

People thought that Lotus was just a boring email platform. But being able to connect multiple sources of live data doesn’t have to be boring. Hundreds of unique headlines responding to live tennis updates was a first for digital screens at Heathrow. And a lot of fun for travellers.

AWARDS

Cannes Lions, DMA'S UK, Campaign Big Awards, D&AD, DMA Echos.