FAVOURITES

They say you shouldn’t have favourites but I’m afraid I do. These are all special to me for different reasons. Some are born of a fab insight. Some were technology firsts that we fought hard to make happen. Some we just had a lot of fun making.

MAGIC OF FLYING

BRITISH AIRWAYS

The first billboards to read flight data directly from planes flying overhead. And a first for media buying in time slots too. This campaign gave British Airways a huge spike in awareness globally as well as helping them achieve their most successful sale ever. It also completely changed the way the industry used digital outdoor.

AWARDS

Cannes Grand Prix, 8 Cannes Lions, 2 D&AD Yellow Pencils, One Show, Clios, London International, Webbys, Creative Circle, DMA'S, BIMA, Lovie, Campaign Big, Creative Review Annual. 

ANON CV

DIGITAS

Unconscious bias is still a problem in recruitment. A foreign sounding name or being in an older age group can detrimentally affect the chances of making it to interview. We wanted to do something practical to help make recruitment fairer, so we created a tool that automatically strips out personal data from a CV and reformats it so it’s easy to read. Then we made it open source so that everybody could use it for free.

AWARDS

BIMA Gold, BIMA Gold, BIMA Silver

STRENGTH IN NUMBERS

NIVEA MEN

Awareness about men's mental health is high but practical ways designed to help them open up and start talking about their feelings is hard to find. Nivea Men and Liverpool Football Club wanted to do something to change that. So, we partnered with Talk Club to launch Strength in Numbers, a campaign which asked men and boys 'How are you - out of 10?'. Born of the insight that numbers can help men find the words they need to start talking, the practical tool was supported campaign of Cinema, social, PR and print.

AWARDS

BIMA Bronze, BIMA Bronze

THE GNOME EXPERIMENT 

KERN & SOHN

The world’s first Social Science Experiment that reached around the globe and into the depths of the earth.

This campaign ended up on the school curriculum in some countries as well as selling quite a few scales.

AWARDS

Cannes Lions, Clio Award, Lovie Award, Campaign Big Award, London International Award, DMA'S UK, DMA Echo's, Creative Circle, Creative Review, D&AD. 

OREO TWISTS

MONDALEZ

OREO is still a relative newcomer to the UK but it wants to find a place in Britain’s hearts. As so often in social, our Millennial and Gen Z audience provided us with the answer. They’d already started introducing our cookie to some new friends. We thought we owned the OREO Twist but our fans brought new meaning to the word with some truly twisted pairings.

Which gave us an idea. To make friends with the British public, make friends with their best loved brands.

From Tango and Colman’s Mustard to Hellmans and Pot Noodle, Britain’s fave store cupboard staples were up for trying out quirky new pairings with us.

Which inspired us to create some social videos.

And to reach new audiences with the help of our friends at LADBible. Somehow, Specsavers even got in on the act. Something to do with pouring melted cheese on your glasses…no, us

neither.

The public ate it all up. They created over 2000 pieces of content for us in just 10 days.

To say thank you we built an OREO Twists pop up lab for them so they could really get creative – while munching on new twisted caramel and raspberry cookies.

IBM SEER 2.0

IBM

Very few people at Wimbledon get tickets to watch to the big matches, so we decided to give everybody the chance to watch the tennis with SEER 2.0. SEER 2.0 gave tennis fans at Wimbledon x-ray vision. They could use their phones to ‘see through the walls’ and watch any tennis match live.

SEER 2.0 was following in the footsteps of the first SEER an app that delivered groundbreaking live Augmented Reality data to your phone. The only way to follow it up was to create another world first and a new story for the press to pick up on. We succeeded. Our live video was a first for an app. And we were featured on TV – including half an hour of coverage on the BBC alone.

AWARDS 

DMA Echos, DMA'S UK, Cannes Lions. 

BABIES OF THE BOROUGH

ROYAL BOROUGH OF GREENWICH

We used behavioural insights favoured by Disney to create a change in attitudes and a reduction in crime.

AWARDS

Cannes Lions, Creative Review, Creative Circle, London International Award, DMA's UK, Campaign Big Award. 

LOOKING FOR YOU

BATTERSEA DOGS AND CATS HOME

A campaign that actively targeted dog lovers and, with the aid of some smart technology, served up an emotive campaign exclusively to them.

AWARDS

Cannes Lion, D&AD, Creative Circle, DMA's, One Show, Webby Award, Lovies, Clio Award, London International Award, DMA Echo's, Creative Out of Home

STORY PLATES

DISHOOM

A truly social idea brought to life, not on social media, but on the plates in the restaurant. One customer even made a marriage proposal on a plate.

AWARDS

D&AD, Creative Circle, Eurobest, DMA's UK. 

SMOKE IS POISON

NHS

A campaign that educated people on the poisons contained in cigarette smoke. Not only was it hugely engaging but it turned out to be their most successful anti-smoking campaign ever.

AWARDS 

Cannes Lions, D&AD, Campaign Big, DMA Echos, DMA'S UK. 

I SHOULDN’T BE HERE

CANCER RESEARCH UK

Many people see cancer research as a bottomless pit. They don’t think that making a donation really makes a difference. After all, a cure for cancer has not been found to-date. So the task was to highlight the real advances made by CRUK in detecting and curing cancer. And to encourage donations. The idea revolved around the fact that thanks to the progress made, thousands of people who are still here today would not have survived 10 years ago. Engraved memorial park benches were used to commemorate survivors across the UK. I’m pleased to say that many of those benches are still there today.

AWARDS 

D&AD, Cannes Lions, Campaign Big, DMA Echo's, DMA'S UK. 

ROAM DELIVERY

VOLVO

The world’s first direct-to-car delivery.

Operated via a mobile app, Volvo drivers would be able to give a delivery company access to the trunk of their car for a fixed time period (the rest of the car was immobilized).

It’s now been extended to all Amazon deliveries in the US.

AWARDS

Cannes Lions, WPPED Cream, Best of Ogilvy, London International, Cannes Innovation, DMA's UK