Integrated

An integrated campaign is a story which is told across multiple channels with executions that are crafted to perfectly suit each type of media and platform. The effect should be cumulative and powerful. That’s why it’s important to start with an idea. Start with an execution and you’ll just end up with a trolley full of matching luggage. Boring.

STRENGTH IN NUMBERS

CLIENT: NIVEA MEN

Suicide is still the biggest killer of young men in our society. We partnered with Talk Club and Liverpool FC to get men to open up about how they were feeling. Not in an emotional diatribe, men don’t do that, but in a simple number; how they were feeling out of ten.

AWARDS

BIMA

I SHOULDN’T BE HERE

CANCER RESEARCH UK

Many people see cancer research as a bottomless pit. They don’t think that making a donation really makes a difference. After all, a cure for cancer has not been found to-date. So the task was to highlight the real advances made by CRUK in detecting and curing cancer. And to encourage donations. The idea revolved around the fact that thanks to the progress made, thousands of people who are still here today would not have survived 10 years ago. Engraved memorial park benches were used to commemorate survivors across the UK. I’m pleased to say that many of those benches are still there today.

AWARDS 

D&AD, Cannes Lions, Campaign Big, DMA Echo's, DMA'S UK. 

OREO PLAYFUL NETWORK

MONDALEZ

When everyone was getting fed up with connection speeds and buffering, we offered an alternative network. The Playful Network. Real time gaming, 100% connectivity and of course, loads of cookies.

MASTERBRAND

KELLOGG’S

We positioned Kellogg’s as owning mornings. Good mornings.

PERIOD OR NOT, SHE CAN

KOTEX

In 2016 I became the Global ECD for Kimberley Clark. We launched a new brand idea for Kotex Femcare called 'Period or Not, She Can' which challenged the societal stigmas around periods, stigmas which hold women back. We devised a new logo for Kotex which incorporated the Female symbol to make a strong statement that the brand backed women's progress. In just two years sales leapt +16% year on year in Brazil, +15% in China and 40% over target in Canada. These amazing results were recognised on the international stage with  7 Effies (Advertising Effectiveness Awards). 

AWARDS

7 Effie Awards

SMOKE IS POISON

NHS

A campaign that educated people on the poisons contained in cigarette smoke. Not only was it hugely engaging but it turned out to be their most successful anti-smoking campaign ever.

AWARDS 

Cannes Lions, D&AD, Campaign Big, DMA Echos, DMA'S UK