PR and Experiential

In a fragmented world all work needs to have stopping power. But to achieve significant ‘earned media’, as opposed to paid, you really need to work hard. I believe there are three core ingredients for a fame worthy idea; creativity, talkability and media neutrality. And remember that what the brand wants to say is not necessarily what will float the public’s boat.

BABIES OF THE BOROUGH

ROYAL BOROUGH OF GREENWICH

We used behavioural insights favoured by Disney to create a change in attitudes and a reduction in crime.

AWARDS

Cannes Lions, Creative Review, Creative Circle, London International Award, DMA's UK, Campaign Big Award. 

taste. the exhibition

freggo

Instead of handing out samples of ice cream on a busy street corner, we created a 21st Century sampling campaign. Using digital artist, Andrew Shoben, we visualised peoples taste and created an art exhibition in a gallery.

AWARDS

DMAs, Campaign Big

STORY PLATES

DISHOOM

A truly social idea brought to life, not on social media, but on the plates in the restaurant. One customer even made a marriage proposal on a plate.

AWARDS

D&AD, Creative Circle, Eurobest, DMA's UK. 

THE GNOME EXPERIMENT 

KERN & SOHN

The world’s first Social Science Experiment that reached around the globe and into the depths of the earth. This campaign ended up on the school curriculum in some countries as well as selling quite a few scales.

AWARDS

Cannes Lions, Clio Award, Lovie Award, Campaign Big Award, London International Award, DMA'S UK, DMA Echo's, Creative Circle, Creative Review, D&AD. 

PUTPOCKETS

CRIMESTOPPERS

We used a group of magicians and ex pickpockets in a behavioural science based experiment on unassuming passers-by. It resulted in a load of PR and a visit from Her Majesty’s finest who, it turned out, wanted to run the campaign in their area…

AWARDS

Creative Circle, Creative Review, Campaign Big, DMA's.

BEAUTY COMES IN ALL SHAPES AND SIZES

DOVE

A campaign that turned communications into actions and put Dove’s brand ethos into the hands of the consumer. Although the huge majority of the PR was resoundingly positive, a mis-reported write up in the US caused a small outcry which caused the campaign to be pulled. It taught us a lot about how brands need to engage in social conversations.