Social and content

The key to creating great work for social channels is to build for the platform. And starting with what’s happening out there in the world then finding how it connects with the brand. That is the opposite way around to how advertising ideas are created and it’s a really important difference. Content needs to be hugely entertaining, spookily relevant or so useful as to be indispensable.

OREO TWISTS

MONDALEZ

OREO is still a relative newcomer to the UK but it wants to find a place in Britain’s hearts. As so often in social, our Millennial and Gen Z audience provided us with the answer. They’d already started introducing our cookie to some new friends. We thought we owned the OREO Twist but our fans brought new meaning to the word with some truly twisted pairings.

Which gave us an idea. To make friends with the British public, make friends with their best loved brands.

From Tango and Colman’s Mustard to Hellmans and Pot Noodle, Britain’s fave store cupboard staples were up for trying out quirky new pairings with us.

Which inspired us to create some social videos.

And to reach new audiences with the help of our friends at LADBible. Somehow, Specsavers even got in on the act. Something to do with pouring melted cheese on your glasses…no, us

neither.

The public ate it all up. They created over 2000 pieces of content for us in just 10 days.

To say thank you we built an OREO Twists pop up lab for them so they could really get creative – while munching on new twisted caramel and raspberry cookies.

power of two

lexus

We turned a product demonstration into entertainment. Two superpowers of sport, Seb Coe and Olympian Alex Haydock-Wilson had an unscripted chat in the new Lexus while interactive hotspots allowed the viewer to explore the car’s features.

AWARDS

DMAs

BE YOUR BAD SELF

KELLOGG’S

A series of social films exploring the theme of Crunchy Nut tasting so good, you’re prepared to go to extreme lengths to get it. A brand property that’s perfect for the social media age.

powered by honda

honda

Winning on the track. Winning on social. A series of posts that kept fans up to date with every single thing that happened, as it happened.

OREO MIXTAPES

MONDALEZ

With every OREO pack bought in-store, consumers are able to use AI technology to scan the OREO logo on pack - giving them direct access to a digital experience that includes sharing online ‘mixtapes’ with friends.

AWARDS

DMAs BIMA

START THE MAGIC

KELLOGG’S COCO POPS

This was a new brand campaign and a big change for Coco Pops, breaking free from the animated jungle and bringing magical adventures into kids’ real worlds. It launched with a ‘magical’ TV spot, then on social we had a series of 15” films explaining how the magic can be done at home and encouraged kids to share their own attempts using #cocomagic.

phonesmart

ee

We created the Phonesmart License for kids who have just received their first mobile phone. Using illustration styles borrowed from teen’s graphic novels and techniques borrowed form video gaming, we helped teach kids how to be safe on the web.

BEST MELTS

KELLOGG’S KRAVE

For years, our Chocovore characters have been finding new and devious ways to devour their chocolate prey and get their fill. But now it’s time for our Chocovores to invade modern teens’ world. Teens love gaming. And they love watching gamers’ ‘Best Kills’ videos. So we created our very own ‘Best Melts’. A series of 10” social ads, covering a whole range of carefully crafted video game genres, led to a full length video on YouTube counting down the full top ten. Then, working with teen-focussed streaming service Hoopla, interactive ads allowed fans to view individual melt scenes and vote on their favourite.