#Maketheteam

At Wimbledon, IBM’s technology relies on human input courtside to provide the insights only IBM can deliver. These highly skilled data capturers track every point, at every match. To mimic the actual experience of a data capturer, we created a second-screen game for mobile that turned each players phone into the same controller used by the professionals, daring them to see if they could be as quick and accurate as the IBM data capturing team at Wimbledon.

Players synched their phones to the browser and played along to Wimbledon game footage, climbing the leaderboard by challenging other players to win Wimbledon center-court tickets.

AWARDS

One Show Award, Creative Circle, Lovie Award, DMA's, DMA Echos, FWA, B2B Marketing Award